Equivalent of one GCSE
This course will give you an introduction to enterprise, business management and decision making. It provides excellent preparation for progression onto our CTEC Level 3 Business qualification.
There are no additional entry requirements for this course. Please refer to the basic entry requirements for this course/level.
The course consists of two units. The Marketing Plan unit focuses on developing the skills necessary to understand the role of marketing within an organisation. Most people who start to work in marketing will be involved in promotional activities; this unit focuses on promotional activities in order to prepare the learner for the working environment.
In the Business Online unit, we look at how a growing number of businesses operate online, from carrying out online promotions, to maximising the opportunity to personalise marketing to meet the needs of individuals. Having an online presence offers businesses the opportunity to reach new customers, in new global markets.