Marketing
BTEC Level 3

Qualification Level(s)

  • Extended Certificate

No previous experience of this subject is required.

As an international student you must:

Demonstrate a suitable level of academic English, normally at CEFR level B1. For Tier Visa applications Portsmouth College recommends a minimum IELTS score of 5.5 overall (with no component lower than 5) to best succeed in your studies.
Demonstrate that you are competent to study at Level 3 in your chosen subjects during your application, including certificates of your qualifications and subject specific requirements such as evidence of an art portfolio for entry on to one of our Art courses.
Successfully complete a Skype interview with the College to discuss and assess your choices.

The marketing industry is dynamic and evolving at a pace and there are many different marketing opportunities for employment.

To have a successful career in marketing, it is vital that students understand the industry and the types of behaviour, values, skills and techniques required to participate in it. This exciting new qualification, when combined with other Level 3 qualifications, offers opportunities to progress to a broad range of higher education programmes, including Higher National Diploma and bachelor degrees. Alternatively, progression to the workplace via an apprenticeship in marketing or employment.

Mandatory content (100%). External assessment (33%). This qualification may be taken alongside other Level 3 vocational qualifications and/or A levels as part of a two-year, full-time study programme. The qualification is fully mapped to the CIM (Chartered Institute of Marketing) L3 Foundation Certificate in Professional Marketing. This means that it will be recognised by employers and will support entry into this industry, as a marketing executive.

Mandatory Units of Study:

Unit 1 – Careers In Marketing
Unit 2 – Principles of Marketing – Externally Assessed
Unit 3 – Customer Communications

E6 Work Experience